When folded up in its individual wrapper its about the length of my hand and about an inch wide. So it fits in my purse with no problem. I even have one in the glove box of the car in case I need one at a rest stop or gas station bathroom.. I feel they are priced fair, Its comparable to some of the standard seat covers that don't cover as well.
Its a great product that I love and plan to keep around for a while.